1. Who we are
Top10CasinoOnline.co.uk is an online casino comparison and information website.
We provide information, reviews, rankings, comparisons, bonus details and links to third-party online casino operators and gambling-related services.
We are not an online casino, bookmaker, gambling operator or gambling platform. We do not accept bets, deposits or wagers. We do not operate casino games, hold player funds, process gambling transactions or pay winnings.
If you have any questions about this Privacy Policy or how we process your personal information, you can contact us using the details above.
2. Age restriction
The Site is intended only for individuals aged 18 years or older.
We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have collected personal information from a person under 18, we will take reasonable steps to delete that information.
If you are under 18, you must not use this Site or submit any information to us.
3. What information we collect
We may collect and process different types of information depending on how you use the Site.
3.1 Information you provide to us
You may provide information to us when you contact us by email or through a contact form, report incorrect information, submit feedback or complaints, subscribe to updates if this feature is available, or interact with any forms or features on the Site.
This information may include your name, email address, message content, communication preferences and any other information you choose to provide.
You should not send us sensitive personal information unless it is necessary for your request. This includes information about your health, finances, identity documents, gambling behaviour, self-exclusion status or criminal offences.
3.2 Information collected automatically
When you visit the Site, we may automatically collect certain technical and usage information, including your IP address, browser type and version, device type, operating system, language settings, approximate location based on IP address, referring website or search engine, pages viewed, time and date of visit, time spent on pages, clicks on buttons, links and comparison tables, outbound clicks to third-party casino operators, interactions with bonus offers, reviews and filters, cookie identifiers, advertising identifiers where applicable, Google Click ID also known as GCLID, Microsoft Click ID also known as MSCLKID, affiliate tracking IDs or referral IDs, and consent preferences.
This information helps us operate the Site, measure performance, understand how users interact with our content, prevent fraud, track referrals and improve our services.
3.3 Information from third parties
We may receive limited information from third parties, including analytics providers, advertising platforms, affiliate networks, casino operators, tracking and attribution providers, technical service providers and fraud prevention tools.
This may include aggregated statistics, click IDs, conversion events, referral status, device information, campaign data, source and medium data, or confirmation that a qualifying action took place after a user clicked from our Site.
Where possible, we aim to receive this information in aggregated, pseudonymised or non-directly identifiable form.
4. How we use your information
We use personal information and technical information for the purposes described below.
4.1 To operate and improve the Site
We use technical and usage information to make the Site available, maintain security, fix errors, improve loading speed, understand user journeys, optimise content and improve the usability of our casino comparison pages.
4.2 To provide casino comparison content
We use usage data to understand which casino reviews, comparison tables, bonus pages, payment method pages and responsible gambling resources users interact with. This helps us improve the relevance, structure and quality of our content.
4.3 To track affiliate referrals
When you click a link to a third-party casino operator, affiliate network or partner website, we may process referral information such as click IDs, timestamps, landing page URLs, campaign data and operator destination.
This allows us and our partners to track whether a click, registration, deposit or other qualifying action occurred, calculate commissions, prevent fraud and resolve attribution or payment issues.
We do not control what happens on a third-party casino operator’s website after you leave our Site. Any personal information you provide to that operator will be processed according to that operator’s own privacy policy.
4.4 To measure advertising performance
We may use advertising and analytics data to measure the performance of our marketing campaigns, including campaigns on search engines, paid media platforms or affiliate channels.
This may include processing click IDs such as GCLID or MSCLKID, campaign source, keyword, ad group, landing page, device type, approximate location and conversion events.
4.5 To manage consent and cookie preferences
We may process information about your cookie and privacy preferences to remember your choices and ensure that non-essential cookies, pixels or similar technologies are only used where permitted.
4.6 To respond to enquiries
If you contact us, we use the information you provide to respond to your request, investigate issues, correct inaccurate information, manage complaints and keep appropriate records.
4.7 To protect the Site and prevent misuse
We may use information to detect, prevent and investigate fraud, spam, bot activity, security threats, abuse, policy violations, unlawful behaviour or attempts to interfere with the Site.
4.8 To comply with legal and regulatory obligations
We may process information where necessary to comply with applicable laws, respond to lawful requests, enforce our Terms of Use, protect our rights, resolve disputes or cooperate with regulators, authorities or legal advisers.
5. Our lawful bases for processing
Where UK GDPR or similar data protection laws apply, we rely on one or more lawful bases when processing personal information.
5.1 Consent
We may rely on consent where you agree to receive marketing communications, accept non-essential cookies, allow analytics or advertising technologies, or submit optional information through a form.
You can withdraw consent at any time where consent is the lawful basis.
5.2 Legitimate interests
We may rely on legitimate interests where processing is necessary for our business purposes and your rights do not override those interests.
This may include operating and improving the Site, analysing basic usage, preventing fraud, securing the Site, tracking affiliate referrals, resolving attribution issues and responding to enquiries.
Where cookie or similar tracking consent is required by law, we do not rely on legitimate interests as a substitute for consent.
5.3 Legal obligation
We may process information where necessary to comply with applicable legal or regulatory obligations.
5.4 Contract or pre-contractual steps
If you request a service from us, contact us or interact with certain Site features, we may process information where necessary to respond to your request or provide the relevant feature.
6. Cookies and similar technologies
The Site may use cookies, pixels, tags, scripts, local storage, server-side tracking, click IDs and similar technologies.
These technologies may be used to make the Site work properly, remember your preferences, store cookie consent choices, measure traffic and performance, understand how users interact with the Site, track outbound clicks to casino operators, measure affiliate referrals, prevent fraud and abuse, and improve advertising and campaign performance.
Some cookies are strictly necessary for the Site to function. Other cookies, including analytics, advertising and affiliate tracking cookies, may require your consent depending on applicable law.
You can manage your cookie preferences through our cookie banner or cookie settings tool, where available. You can also adjust your browser settings to block or delete cookies. If you block certain cookies, some Site features may not work properly.
Further details are available in our Cookie Policy.
7. Affiliate links and third-party casino operators
The Site contains links to third-party online casino operators, affiliate networks and other external websites.
When you click an outbound link, we may record that click and pass limited referral information to the relevant affiliate network or operator. This may include a click ID, referral ID, campaign ID, timestamp, landing page, device type and source information.
Third-party operators and affiliate networks may use their own cookies, tracking technologies and privacy practices. We are not responsible for how third-party websites process your personal information.
Before registering with, depositing at or using any third-party gambling website, you should read that operator’s privacy policy, terms and conditions, bonus terms and responsible gambling information.
8. Who we share information with
We may share information with certain categories of recipients where necessary and lawful.
8.1 Hosting and infrastructure providers
We may use hosting, cloud storage, content delivery, security and infrastructure providers to operate and protect the Site.
8.2 Analytics providers
We may use analytics providers to understand how users find and use the Site, measure traffic and improve content and functionality.
8.3 Advertising platforms
We may share or receive limited data from advertising platforms to measure campaign performance, prevent fraud, improve ad relevance and attribute conversions.
8.4 Affiliate networks and casino operators
We may share referral and click information with affiliate networks and casino operators to track outbound clicks, registrations, deposits or other qualifying actions, calculate commissions and resolve attribution issues.
8.5 Cookie consent and compliance tools
We may use consent management platforms and compliance tools to collect, store and manage your cookie and privacy preferences.
8.6 Professional advisers
We may share information with lawyers, accountants, auditors, insurers, consultants or other professional advisers where necessary for business, legal or compliance purposes.
8.7 Authorities and regulators
We may disclose information where required by law, court order, regulator, authority, law enforcement agency or legal process.
8.8 Business transfers
If we sell, transfer, merge, restructure or reorganise all or part of our business, information may be transferred as part of that transaction, subject to appropriate safeguards.
9. International transfers
Some of our service providers, partners, affiliate networks or technical systems may be located outside the United Kingdom or the European Economic Area.
Where personal information is transferred internationally, we take steps designed to ensure that appropriate safeguards are in place. These may include adequacy regulations, standard contractual clauses, international data transfer agreements or other lawful transfer mechanisms.
10. How long we keep information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may vary depending on the type of information and why it is processed.
Contact enquiries may be kept for as long as needed to respond and maintain appropriate records. Cookie consent records may be kept for a period necessary to evidence your choices. Analytics data may be retained in aggregated or pseudonymised form. Affiliate tracking and click attribution data may be kept for as long as necessary to validate referrals, prevent fraud, reconcile payments and resolve disputes. Security logs may be kept for a limited period unless needed to investigate misuse or unlawful activity. Information required for legal, tax, accounting or regulatory purposes may be kept for longer where necessary.
We may anonymise information so that it can no longer reasonably identify you. Anonymised information may be used for analytics, reporting and business purposes.
11. Security
We use reasonable technical and organisational measures designed to protect information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include encryption, access controls, secure hosting, monitoring, logging, malware protection, restricted staff access and regular review of our systems and providers.
No website, transmission method or storage system is completely secure. We cannot guarantee absolute security.
12. Your rights
Depending on where you are located and which data protection laws apply, you may have rights in relation to your personal information.
These may include the right to request access to your personal information, request correction of inaccurate or incomplete information, request deletion of your information, request restriction of processing, object to certain processing, withdraw consent where processing is based on consent, request data portability, object to direct marketing and lodge a complaint with a data protection authority.
In the UK, the relevant supervisory authority is the Information Commissioner’s Office, also known as the ICO.
We may need to verify your identity before responding to your request. Some rights are subject to legal limits and exemptions.
13. Marketing communications
We will only send you marketing communications where permitted by law.
If you subscribe to email updates or other marketing communications, you can unsubscribe at any time by using the unsubscribe link in the message or by contacting us.
We do not sell your contact details to casino operators for direct marketing.
If you register with or provide details to a third-party casino operator, that operator’s own marketing rules and privacy policy will apply.
14. Responsible gambling and sensitive information
The Site is intended for adults aged 18 or over.
We do not ask users to provide information about gambling addiction, self-exclusion, financial hardship, health, criminal offences or other sensitive categories of personal information.
If you voluntarily send us sensitive information, we will only use it where necessary to respond to your request, comply with law, protect users or handle complaints. We encourage you not to include sensitive information unless it is strictly necessary.
If you need support with gambling-related harm, you can contact organisations such as BeGambleAware.org, GamCare.org.uk or GAMSTOP.co.uk.
15. Third-party websites
The Site may link to third-party websites, including online casino operators, payment providers, affiliate networks, responsible gambling organisations, regulators and other external resources.
We do not control these websites and are not responsible for their privacy policies, cookie practices, content, services or security.
When you leave our Site, you should read the privacy policy and cookie policy of the website you visit.
16. Do Not Track signals
Some browsers offer “Do Not Track” signals. There is currently no consistent industry standard for responding to these signals.
Where required by law, we honour valid consent choices made through our cookie banner or consent management tool.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
When we make changes, we will update the “Last updated” date at the top of this page. If changes are material, we may provide additional notice where appropriate.
Your continued use of the Site after the updated Privacy Policy is posted means that you acknowledge the updated version.
18. Contact us
If you have questions about this Privacy Policy, our use of personal information or your privacy rights, please contact us.